How is the rental market changing? What do rental homeowners want today?
How is the rental market changing? What do rental homeowners want today? Recent market analyses show that the classic long free contract (“4+4”) is no longer the predominant choice.

️ How is the rental market changing? What do rental homeowners want today?
➡️ Recent market analyses show that the classic long free contract (“4+4”) is no longer the predominant choice. Ten years ago it represented 53.3% of the preferences, in 2025 it fell to 39.5% on a national basis and stopped at just 35.2% in the 8 main Italian cities.
➡️ Boom in agreed and transitory contracts
Landlords are increasingly looking for flexibility and tax protection. Transitional and agreed fee contracts are growing significantly (in Rome and Genoa they have more than half of the new registrations). The main thrust is dictated by the convenience of the 10% dry coupon compared to 21% of the free rent, in addition to the IMU concessions (25% state discount).
Source: IlSole24ore
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In the next contents, we will explore other aspects related to the current changes in the market, proposing our solutions to support homeowners ready to make their property profitable in the #studenthousing market.
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